Published by BrandForge · 2026-05-06 · 9 min
Identity is the system
Identity includes rules, tokens, and reuse. Design is execution on a surface. BrandForge identity SKUs ship systems; web design applies them.
Questions operators ask
Which do I need first?
Identity before scattered design tickets.
Logo only?
Possible — but banners and guidelines save rework.
Service page?
/services/brand-identity/
Package?
Brand Sprint.